Employer: Docks Beers Ltd
Hours: 40 hours per week. From time-to-time you may be asked to join in at events, festivals and other activities that see you working outside of these hours. This role is predominantly based on site at our King Edward Street, Grimsby office and taproom.
Docks Beers encourages and adopts a flexible working approach, therefore, any time accrued can be taken in lieu at a future date.
Salary: £32,500 per year, bonus structure to be agreed on completion of 6 month probation period. Staff discount on Docks Beers products.
Reports to Managing Director.
Holiday: 23 days annual leave + 8 bank and public holidays.
Closing Date: Tuesday, 10 June
Start Date: TBC
ABOUT US
Docks Beers is an independent brewery and taproom located in Grimsby, North East Lincolnshire, known for its dedication to crafting accessible, high-quality beers. Our brewery is committed to pushing the boundaries of brewing while ensuring our space remains welcoming and inclusive to all.
Located above our brewery and taproom is Docks Academy, a dynamic and versatile cultural venue that opened its doors in March 2020. The Academy offers a flexible space accommodating up to 200 seated or 300 standing guests. It hosts a diverse and engaging programme, including live music performances, theatre productions, stand-up comedy, performing arts showcases, lectures, creative workshops, exhibitions and private events.
Docks Kitchen is a brand new street food outlet which will be based on the premises at Docks Beers and Docks Academy. Docks Kitchen will offer high quality, local food with rotating menus and is due to open later in 2025.
THE ROLE
This is a unique opportunity to work across two existing well-known Lincolnshire brands. Based in our Grimsby taproom, you will take the lead on all marketing activity for both Docks Beers and Docks Academy – with a focus on growing our beer sales (B2C and B2B), boosting ticket sales for our live events and increasing our online reach and revenue.
You’ll be responsible for developing and delivering marketing strategies, managing digital platforms, analysing performance and creating compelling content that resonates with our audiences.
You will also play a key role in the opening of Docks Kitchen later this year, creating compelling stories and branding as part of a pre-opening, and then opening, strategy.
KEY RESPONSIBILITIES
* Plan and execute multi-channel marketing campaigns to support sales of craft beer and cider (retail, wholesale and online) and tickets for events at Docks Academy.
* Work with the Docks Beers and Docks Academy teams to attract new and exciting events to both businesses.
* Oversee marketing campaigns for the launch, and consequent running, of Docks Kitchen.
* Manage and grow our e-commerce presence across websites and third-party platforms.
* Create engaging content for social media, email marketing and paid advertising campaigns.
* Encourage the use of traditional marketing as well as digital options.
* Managing content and SEO strategy for the website to increase traffic.
* Analyse marketing data and performance metrics to optimise future activity.
* Manage marketing calendars, budgets and agencies/freelancers where appropriate.
* Build relationships with key partners, influencers, venues and media outlets.
* Monthly reporting to the Managing Director to track and achieve targets
* Manage and grow the email newsletter strategy and work with the wider business to promote key initiatives.
* Manage and work with the Social Media Content Creator to produce engaging content and copy for email newsletters, social media and press releases.
* Ensure a consistent tone of voice and visual identity across all customer touchpoints.
* Assist with on and off-site event support and evening/weekend work when required.
ABOUT YOU
We’re looking for someone who is a creative marketer, commercially minded and organised – a strategic thinker who can also roll up their sleeves and get stuck in alongside our small but passionate team.
ESSENTIAL SKILLS
* Minimum 2 years management experience in a marketing or e-commerce role.
* Experience of managing people.
* Strong knowledge of digital marketing tools and platforms (e.g. Meta Ads, Google Analytics, Mailchimp, Shopify/WooCommerce etc.)
* Passion for beer, live entertainment or hospitality.
* Ability to manage multiple projects and deadlines.
* Experience of working with, and presenting ideas to, Directors or Senior Management Team
* Strong written and verbal communication skills to manage inbound emails, phone calls and venue enquiries
* Commercial awareness and ability to balance creativity with ROI.
* A customer-first mindset – you understand our audience, care about their experience and can translate that into meaningful content and campaigns.
* Analytical mindset and experience tracking/reporting KPIs.
DESIRABLE SKILLS
* Experience in the entertainment, hospitality or craft drinks sector.
* Experience with B2B and B2C campaign planning
* Basic design or video editing skills (e.g. Canva, Adobe Creative Suite, etc).
* Experience managing SEO and email campaigns
* Event promotion or ticketing experience with partners such as SeeTickets, Ticketmaster etc
* An eye for branding and visual storytelling
WHY WORK FOR US?
* Be part of a growing and ambitious independent business.
* Work in a dynamic and creative environment.
* Opportunity to shape and grow two exciting and well known local brands with national potential and be involved in shaping a brand new food business.
* Exciting opportunity to work on some of North East Lincolnshire’s most eye catching events
* A supportive and passionate team culture.
Deadline for applications: Tuesday, 10 June.
HOW TO APPLY
To apply, please send your CV and a cover letter detailing your relevant experience and why you’d be a great fit for the role to Paul Savage, Managing Director, at paul@docksbeers.com